Social Media Optimization (SMO)
Grow brand presence and engagement across the platforms your customers actually use.
Overview
We build and manage a consistent social presence — content calendars, community engagement, and platform-specific optimization across Instagram, LinkedIn, Facebook, and X — tuned to your audience, whether local or international.
Key Offerings
- Content calendars & posting
- Profile & platform optimization
- Community engagement
- Performance & growth reporting
Tools & Technologies
Pricing Guide
Typical starting prices for social media optimization (smo) projects — pick a starting point, then we'll scope the details together.
Starter
Best for building an initial presence
- 1–2 platforms
- 12 posts/month
- Basic graphic design
- Monthly performance report
Business
Best for growing brands
- 2–3 platforms
- 20 posts/month
- Custom graphics & short-form video planning
- Community engagement
- Monthly strategy call
Growth
Best for scaling social presence
- Up to 4 platforms
- Daily posting
- Influencer outreach coordination
- Paid social boost management
- Bi-weekly reporting
Enterprise
Best for multi-brand or large-scale operations
- Unlimited platforms
- Dedicated social media manager
- Content calendar & campaign planning
- Crisis management support
SMO is billed as a monthly retainer, since social presence is built through consistent, ongoing management. Final pricing depends on platforms, posting frequency, and content needs — get in touch for a detailed, no-obligation quote.
Our Digital Marketing & Growth Process
Audit & Research
Analyze your current presence, competitors, and audience to find the highest-impact opportunities.
Strategy & Setup
Build a channel-specific plan with clear, measurable targets.
Execution & Optimization
Launch campaigns and content, then continuously test and refine based on real performance data.
Reporting & Iteration
Transparent reporting with a clear view of what’s working and what’s next.
Frequently Asked Questions
We’ll recommend platforms based on where your actual customers spend time — B2B often means LinkedIn-first, while consumer brands usually lean Instagram or Facebook.
We handle both — content creation (graphics, captions, short-form video planning) and consistent scheduling, plus community engagement.
Plans start around $250/mo for 1–2 platforms and scale up based on platform count, posting frequency, and content complexity. We'll recommend the right tier based on your goals.